Testing your new brand with those who know you best

the task You only get to launch a brand once and having the support of those who represent your organisation is integral to its success. Our brand testing service allows for an impartial organisation to explore your new brand with the people who know your organisation best. We do this by presenting the proposed new […]

The Key Group

the task The Key Group needed a corporate brand that would bring together their family of brands in a coherent way. the process Our first task was to understand the network of organisations, what makes them tick, what brought them together and what inspires them on a daily basis. the result A fresh new identity […]

IVAR – Brand definition

The task IVAR is an organisation that works with a broad range of clients and partners across the UK, including charities, foundations and public agencies. They needed an agency to help them develop brand tools to communicate clearly, consistently and with one voice to their diverse audiences. The process Working closely with IVAR’s Deputy Director […]


the task Pilotlight needed an agency to help them market their flagship programmes to new charity markets. the process We worked with them to develop the marketing strategy, identify the channels, craft messages and visuals that would engage and activate their most important audiences. We designed and developed creative including videos for use across social […]


The task Cochrane has a proud history of providing independent and trusted medical synthesis – taking the best global research and making it available for healthcare policy makers, governments and the public. They were also undertaking a major change programme. They needed an agency to help them navigate the change and  reinvigorate the brand, rediscovering […]


The task Vubiquity are one of the biggest content providers in the world, part of the global Amdocs dynasty. Their clients include household names such as Warner Media, Disney, MGM, Paramount and Netflix. The process We helped them redefine their brand, bring out their USP and present their services and products in an accessible and […]

Headway East London

The task Headway East London is a charity that works across London to support people affected by brain injury. They needed an agency to help them redefine their brand, represent the vibrancy of the organisation and showcase their members’ work. The process We held workshops with members, staff and interviewed their closest stakeholders to uncover […]


The task Refuge engaged us to help them write, edit and design their Annual Report. Working with the internal team it became clear that there was also a need for a comprehensive set of brand guidelines that truly represented the organisation as it was now. The process We worked with them to define their new […]

Charities Aid Foundation

The task The Charities Aid Foundation (CAF) isa global network of organisations that makeit easier for individuals to give to charitiesby advising on investments, support charitiesto do more through their charity bank, andconnect companies to causes. The process We were engaged to help their global division simplify their message and amplify their voice. Helping them […]

Case Study: VSO Shop

The task VSO wanted a platform to engage and increase unrestricted funding opportunities within their large current and ex-volunteers audience network. Add10 was approached to work closely with the innovations teams to identify opportunities and develop a strategy for implementation. The process We ran several audience centric workshops working with staff and their volunteer network […]