The task Cochrane has a proud history of providing independent and trusted medical synthesis – taking the best global research and making it available for healthcare policy makers, governments and the public. They were also undertaking a major change programme. They needed an agency to help them navigate the change and  reinvigorate the brand, rediscovering […]


The task Vubiquity are one of the biggest content providers in the world, part of the global Amdocs dynasty. Their clients include household names such as Warner Media, Disney, MGM, Paramount and Netflix. The process We helped them redefine their brand, bring out their USP and present their services and products in an accessible and […]

Headway East London

The task Headway East London is a charity that works across London to support people affected by brain injury. They needed an agency to help them redefine their brand, represent the vibrancy of the organisation and showcase their members’ work. The process We held workshops with members, staff and interviewed their closest stakeholders to uncover […]


The task Refuge engaged us to help them write, edit and design their Annual Report. Working with the internal team it became clear that there was also a need for a comprehensive set of brand guidelines that truly represented the organisation as it was now. The process We worked with them to define their new […]

Charities Aid Foundation

The task The Charities Aid Foundation (CAF) isa global network of organisations that makeit easier for individuals to give to charitiesby advising on investments, support charitiesto do more through their charity bank, andconnect companies to causes. The process We were engaged to help their global division simplify their message and amplify their voice. Helping them […]

Case Study: VSO Shop

The task VSO wanted a platform to engage and increase unrestricted funding opportunities within their large current and ex-volunteers audience network. Add10 was approached to work closely with the innovations teams to identify opportunities and develop a strategy for implementation. The process We ran several audience centric workshops working with staff and their volunteer network […]

Case Study: Hoydens

The task There are hundreds of workwear brands for men in the UK, but Hoydens is the only UK workwear brand designed by and made exclusively for women. Annie, Hoyden’s founder had experienced first-hand the problems that women faced when wearing work-wear designed for men and wanted to do something about it. The process Add10 […]

Case Study: VSO Theory of Change

The task VSO wanted a way to talk to audiences about their social accountability Theory of Change that was accessible, compulsive reading and highlighted the unique relationship between the VSO volunteer and local people to deliver meaningful change across communities and countries. The process We believe passionately in the power of storytelling. We worked with […]

Case Study: RSPH

Discover The Royal Society for Public Health were looking for a digital marketing agency with data driven focus to help them understand the opportunities around Google Analytics. Following a discovery workshop Add10 identified tracking improvements that could improve visibility around the performance of their digital channels. Design Using Google Tag Manager, Add10 implemented a solution […]

Case Study: Parkinson’s UK

The task Parkinson’s UK was looking for support to assist the build of their new Shopify store, however they found that much-needed functionality could not be achieved through the existing Shopify app ecosystem. They wanted an agency that could build bespoke functionality around conditional product tax exemption, help them integrate donations into their shop front […]