The Key Group

Case study

the task

The Key Group needed a corporate brand that would bring together their family of brands in a coherent way. 

the process 

Our first task was to understand the network of organisations, what makes them tick, what brought them together and what inspires them on a daily basis. 

the result 

A fresh new identity that brings together the Group under an inspirational and aspirational visual identity. A set of key messages that can be used in all corporate settings to attract and inspire potential customers, investors and partners.