the task
You only get to launch a brand once and having the support of those who represent your organisation is integral to its success.
Our brand testing service allows for an impartial organisation to explore your new brand with the people who know your organisation best.
We do this by presenting the proposed new brand to the wider internal community and gathering their thoughts.
the process
Working closely with your internal teams we develop an overview of the process to date, including reasons for the rebrand, any research undertaken, the creative brief and visuals showing how the new brand will come to life across key collateral.
Over a series of workshops conducted either online or in person, we discuss the brand with the wider organisation using a bespoke list of questions to get the conversation started. The most recent brand testing sessions we ran were attended by over 200 people within the organisation from a broad range of roles. From these sessions, we gather and collate feedback on all aspects of the brand to construct a detailed report.
the result
A detailed report that you can use to discuss feedback with your board members, key stakeholders, and brand designers before going live with the launch.
The report includes key information such as:
How your internal audiences perceive the brand, whether it feels authentic and ownable, representing what they see around them.
What elements could be adapted to ensure the brand encapsulates what you want to be known for. Recommendations for ensuring that the brand launches successfully with those audiences that know you the best.