the task
SRI Executive is a global executive search and consulting firm, working with mission-driven organisations across the development sector. With 25 years’ experience and a growing international footprint, the brand needed to evolve.
The existing identity and website no longer reflected SRI’s expertise or global reach. The site structure made it hard for users to understand their services, engage with content, or get in touch.
the process
We began with stakeholder interviews and a brand audit to define what made SRI distinct: mission-led thinking, sector expertise, and a collaborative, human approach. We used these foundations to evolve the brand, introducing a more confident visual identity, tone of voice, and clearer messaging.
We completely restructured the website, creating flexible page templates and an intuitive navigation system. We simplified the service offer, added space for thought leadership and case studies, and made it easy to connect with the team.
the result
SRI now have a clear and confident brand identity, rooted in their mission and international reach. They also have a suite of complimentary materials, including brochures and presentation decks. Plus a streamlined, intuitive website designed to increase engagement and enquiries.
