the task
Pilotlight needed an agency to help them market their flagship programmes to new charity markets.
the process
We worked with them to develop the marketing strategy, identify the channels, craft messages and visuals that would engage and activate their most important audiences.
We designed and developed creative including videos for use across social media channels, ran targeted media and email campaigns and managed their digital marketing and PPC throughout the recruitment period.
the result
The campaigns were the most successful ever, with a significant increase both in the quantity and quality of applications.
