The task
IVAR is an organisation that works with a broad range of clients and partners across the UK, including charities, foundations and public agencies. They needed an agency to help them develop brand tools to communicate clearly, consistently and with one voice to their diverse audiences.
The process
Working closely with IVAR’s Deputy Director we determined what elements of the branding process IVAR needed to focus on. We then crafted and facilitated a bespoke workshop focusing on vision, mission, what IVAR does and how they do it. IVAR’s employees and trustees participated in the workshop to ensure a range of voices were contributing to the discussion.
The result
IVAR have a brand toolkit that they can use across all messaging. By determining what’s most important about IVAR and simplifying its core messaging, they’ve strengthened its voice. As a company, they have agreed on the elements that will help them tell a strong, consistent story.
