The task
Cochrane has a proud history of providing independent and trusted medical synthesis – taking the best global research and making it available for healthcare policy makers, governments and the public. They were also undertaking a major change programme. They needed an agency to help them navigate the change and reinvigorate the brand, rediscovering their brand purpose for internal and external audiences.
The process
People from across the 100,000 strong global Cochrane community were engaged in the process, we built a new website to communicate the change, formulated the key messages, brand positioning and wider communications strategy.
The result
Cochrane now have a communications strategy that will inform the next stage of their development, a bespoke website to inform and engage their community in the change and we are working with them on further engagement initiatives.
