VS faced a new competitive environment,
had a new CEO and strategy and aspired to work with new clients. A big part of this project involved changing the culture – bringing staff, volunteers and supporters together and uniting them behind the new strategy and brand.
We worked with offices nationally to uncover
an inspiring big idea ‘beyond crime’ this
core proposition talked to their mission
of empowering victims to move beyond the crime, as well as the organisation’s aspirations
to work with victims of non-crime incidents
such as Manchester Arena bombings and
the Tunisia attacks. We supported the team throughout the brand launch and beyond
with marcomms and campaign support.
Outputs included revised brand and
values, new websites, animated film, brand collateral and brand book and guidelines.
Post launch we applied the new brand
to their EVP. Feedback on the new brand
internally and externally has been positive
with understanding and engagement figures improving by 10% since brand launch.