The Royal Society for Public Health were looking for a digital marketing agency with data driven focus to help them understand the opportunities around Google Analytics. Following a discovery workshop Add10 identified tracking improvements that could improve visibility around the performance of their digital channels.
Using Google Tag Manager, Add10 implemented a solution that integrated event tracking for asset downloads, UTM tracking for marketing campaign and ecommerce tracking for membership and events. Google’s Data Studio was used to create automated reports specific to department that was designed around department KPIs.
Ecommerce tracking has improved the visibility of revenue made across the business enabling RSPH to highlight the effectiveness of digital marketing campaigns. Automated reports also help bring accountability to departments through easy to measure KPIs.
