There are hundreds of workwear brands for men in the UK, but Hoydens is the only UK workwear brand designed by and made exclusively for women. Annie, Hoyden’s founder had experienced first-hand the problems that women faced when wearing work-wear designed for men and wanted to do something about it.
Add10 worked with Hoydens to design their brand and packaging materials, support them with the design and implementation of their Kickstarter campaign, design and build them a Shopify website that they could use to promote and sell their products direct to market.
Hoydens made their initial target as a result of the successful Kickstarter campaign, they are now in full production and able to ship more styles and associated products. They have a loyal band of supporters and have achieved local and national TV and radio coverage.