At Add10 we believe eCommerce can be an incredible opportunity for a charity to drive additional income and help raise brand awareness.

We also feel that Shopify is a great platform for an organisation to get up and running with selling goods online.

We love the variation of how UK charities are using Shopify to generate income for their causes.

From creating unique products like clothing and gift items, to offering virtual gifts and collaborating with established brands to raise awareness.

Here are 14 examples of UK charities using Shopify to great effect:At Add10 we believe eCommerce can be an incredible opportunity for a charity to drive additional income and help raise brand awareness.

We also feel that Shopify is a great platform for an organisation to get up and running with selling goods online.

We love the variation of how UK charities are using Shopify to generate income for their causes.

From creating unique products like clothing and gift items, to offering virtual gifts and collaborating with established brands to raise awareness.

Here are 14 examples of UK charities using Shopify to great effect:

Diabetes UK

  • Boasts a huge range of products with broad appeal
  • Lots of partner brands which help builds shoppers product confidence
  • Many products which help people manage diabetes (so specific to the Charity)
  • Great site structure and very good user experience
  • The store is used to promote information packs (not just product focused)
  • Using fulfillment partners to send items (hands-off approach to store management)
  • Collecting Gift Aid + monetary donations (helping to drive revenue)

 

Fawcett Society

  • Ties in well to the main website in terms of colours and branding
  • Great product range and innovative original designs
  • Selling partner products like KeepCups
  • Offering brand collaborations with brands like Tatty Devine
  • Driving donation revenue via the store

 

The Brooke

  • Great signposting and reasoning for the store
  • A good example use of virtual gifts
  • Clean user experience and store design

 

WWF

  • Heavy use of brand collaborations to broaden product appeal
  • Selling personalised items like t-shirts
  • Clear tie into Charities core campaigns
  • Not solely reliant on branded merchandise, some unbranded products

 

NSPCC

  • Good segmentation of key audiences
  • Celebrity endorsement and collections
  • Great product design and varied item range

 

RNLI

  • Huge range of products
  • Working with related brands
  • Lots of products  which are specific and tailored to the charity audience
  • Collaborating with illustrators and designers to make unique items
  • Mobile-focused user and shopping experience

 

Help for Heroes

  • Offering licensed products
  • Good use of the Shopify blog feature
  • Great use of customer reviews Feefo (8,000+ reviews)
  • Using the shop to promote and sell supporter items

 

Water Aid – Shop for Life

  • Excellent use of virtual gifts
  • Closely tied to campaigns and organisation mission
  • Great visual led design to explain the store concept
  • A broad range of products at different price points
  • Customisable products and tailored card messages

 

PDSA

  • Offering virtual gifts and physical products
  • A wide range of pet, animal-related items (food, healthcare, treatments etc.)
  • Segmented by pet type so can shop for dog or cats etc.
  • Focused on gifts for animal lovers

 

Clic Sargent

  • A broad range of gift, clothing, homeware and wedding items
  • Good original and bold product designs
  • Products tie in well to key audience and campaigns
  • A good example of selling innovative print on demand / white label products

 

ABF The Soldiers Charity

  • A broad range of supporter, homeware, and branded lifestyle items
  • Offering activewear items for events and fundraising challenges
  • Using gift aid to maximise income from the shop

 

Royal Marsden

  • A good example of selling physical and virtual gifts alongside each other
  • Well designed print on demand / white label items
  • Appealing to multiple key audiences

 

Parkinson’s UK

  • Huge range of products which are closely related to the Charity
  • Great mix of branded, living aids and partner products
  • Using the shop as an information portal
  • Tying medical condition to specific products and living aids
  • Great use of partner product agreements

 

VSO

  • Good signposting of reasons to buy from VSO
  • Customisable virtual gifts (gifts for good)
  • Driving donations and collecting gift aid revenue
  • Cost effective entry to eCommerce marketplace

Conclusion

These examples of Shopify stores have been provided to help charities who are considering setting up an online shop see what is possible and demonstrate what can be achieved using Shopify.

At Add10 we have extensive experience of Shopify from store setup/build to custom development adding additional functionality like virtual gifts, collecting gift aid donations and setting up product supplier integrations.

If you would like to discuss how your organsiation could use eCommerce to sell products, drive donation revenue and reach new audiences, feel free to get in touch!

sound interesting?

All of our projects are bespoke, so please get in touch with us if you would like to discuss how we could help your organisation

Author Luke Masters

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